The auction method of marketing greatly benefits REALTORS® and their clients. Primarily, it benefits REALTORS® by exposing the property to a large number of potential bidders generating a list of ready, pre-qualified buyers.
It also benefits the REALTOR’S clients by providing them with new selling and purchasing options. Auctions are an assurance that the property will be sold within a short period of time at true market value. In addition, auctions are extremely effective with particularly unique properties, where it is difficult to establish an asking price. Since no ceiling is set, prices can and often do exceed expectations.
Agents can earn commissions as the referring, cooperating or listing agent/broker thereby increasing revenue and market share. For more information on our Keys to Added Income program for REALTORS®, please contact us.